{"id":3908,"date":"2025-11-15T11:14:00","date_gmt":"2025-11-15T11:14:00","guid":{"rendered":"https:\/\/jusmedia.co.uk\/360wire\/?p=3908"},"modified":"2025-11-15T11:14:02","modified_gmt":"2025-11-15T11:14:02","slug":"masham-high-street-transformation-goes-from-strength-to-strength","status":"publish","type":"post","link":"https:\/\/jusmedia.co.uk\/360wire\/2025\/11\/15\/masham-high-street-transformation-goes-from-strength-to-strength\/","title":{"rendered":"Masham high street transformation goes from strength to strength"},"content":{"rendered":"\n<p>Masham high street is the focus of a \u2018heritage lead\u2019 transformation effort led by \u2018Peculiar Masham\u2019.<\/p>\n\n\n\n<p>The project is celebrating Masham\u2019s unique Peculiar Parish heritage, and is aiming to revitalise the town centre, attract visitors and strengthen the community pride.<\/p>\n\n\n\n<p>By focusing on the town\u2019s heritage, the high street will receive a fresh brand identity and revitalised signage system, making it easier for visitors to explore the town.&nbsp;<\/p>\n\n\n\n<p>The rebrand of the town has had a promising start, with storytelling tours of the town selling out quickly, helping to double their website traffic. A radio campaign for the project also reached 46,500 listeners weekly, promoting Masham high street across a wider region.<\/p>\n\n\n\n<p>One of the main aims of the transformation was to focus on community engagement. To do this they hosted events such as Yorkshire Day, and the Masham Sheep Fair, which attracted a record attendance.&nbsp;<\/p>\n\n\n\n<p>One of the standout features is the \u2018Peculiar Edible Planters\u2019 which is maintained by schools, Scouts and Guides. These \u2018Planters\u2019 contain a QR code leading to recipes from local chef Jon Atasharoo, promoting a sense of community and sustainability.<\/p>\n\n\n\n<p>The transformation has been funded by the Vibrant and Sustainable High Streets Fund, overseen by the Mayor David Skaith, and acts as an inspiration for other towns across the region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masham high street is the focus of a \u2018heritage lead\u2019 transformation effort led by \u2018Peculiar Masham\u2019.<\/p>\n","protected":false},"author":270,"featured_media":3915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25,224],"tags":[489,40],"class_list":["post-3908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generalnews","category-north-yorkshire","tag-masham","tag-north-yorkshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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